A decade of buying media, turned into a company.
We're two operators who've spent close to ten years scaling performance campaigns — the kind of work where a small edge, tested and compounded, becomes real volume.
NativeLabs is where that experience runs on our own terms: no vanity metrics, and no work handed back to the client that we should be doing ourselves.
Batug opens the doors and runs campaigns behind them. He handles the relationships with advertisers and partners, finds the offers worth testing, and buys the media to prove them out. If a campaign works, it usually started with something he spotted before anyone else did.
Berk runs the buying side. He takes an offer that's shown early signs of working and pushes it to volume — managing budgets across native platforms, watching the CPA as spend climbs, and finding the point where a campaign stops being a test and starts being a business. He's spent close to ten years in performance marketing and thinks in numbers first.